Classified advertising is a form of advertising Advertising is a form of communication intended to persuade an audience to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. These brands are usually which is particularly common in newspapers A newspaper is a regularly scheduled publication containing news, information, and advertising. By 2007 there were 6580 daily newspapers in the world selling 395 million copies a day (55 million in the U.S). The worldwide recession of 2008, combined with the rapid growth of web-based alternatives, caused a serious decline in advertising and, online and other periodicals A periodical publication, or just periodical, is a published work that appears in a new edition on a regular schedule. The most familiar examples are the newspaper, often published daily, or weekly; or the magazine, typically published weekly, monthly or as a quarterly. Other examples would be a newsletter, a literary journal or learned journal,, e.g. free ads papers or Pennysavers A pennysaver (or free ads paper, Friday Ad is a kind of free community periodical available in North America (typically weekly or monthly publications) that advertises items for sale. Frequently pennysavers are actually called The Pennysaver (or Penny Saver, Penny-saver, PennySaver). Many pennysavers offer local news and entertainment, as well as. Classified advertising differs from standard advertising or business models in that it allows private individuals (not simply companies or corporate entities) to solicit sales for products and services.
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Overview
Classified advertising is usually text-only and can consist of as little as the type of item being sold and a telephone number to call for more information. It can also have much more detail, such as name to contact, address to contact or visit, a detailed description of the product or products ("pants and sweaters, size 10" as opposed to "clothing", "red 1996 Pontiac Grand Prix" as opposed to "automobile"). There are generally no pictures or other graphics within the advertisement, although sometimes a logo A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic or are composed of the name of the organization (a logotype or wordmark). An example of an abstract mark is the blue octagon representing Chase Bank, while an may be used.
Classified advertising is called such because it is generally grouped within the publication under headings classifying the product or service being offered (headings such as Accounting, Automobiles, Clothing, Farm Produce, For Sale, For Rent, etc.) and is grouped entirely in a distinct section of the periodical, which makes it distinct from display advertising, which often contains graphics or other art work and which is more typically distributed throughout a publication adjacent to editorial content.
A hybrid of the two forms — classified display advertising — may often be found, in which categorized advertisements with larger amounts of graphical detail can be found among the text listings of a classified advertising section in a publication. Business opportunities A business opportunity involves the sale or lease of any product, service, equipment, etc. that will enable the purchaser-licensee to begin a business. The licensor or seller of a business opportunity usually declares that it will secure or assist the buyer in finding a suitable location or provide the product to the purchaser-licensee. This is often use classifieds to sell their services, usually employing 1-800 numbers A toll-free, Freecall, Freephone, or 800 number is a special telephone number, in that the called party is charged the cost of the calls by the telephone carrier, instead of the calling party. A toll-free number is assigned from a special dialling prefix range such as 0800 where all calls to those prefixes are free to the caller. Classified ads are also among the tools used by many companies in recruitment Recruitment refers to the process of attracting, screening, and selecting qualified people for a job at an organization or firm. For some components of the recruitment process, mid- and large-size organizations often retain professional recruiters or outsource some of the process to recruitment agencies for available job opportunities.
Printed classified ads are typically just a few column lines in length, and they are often filled with abbreviations to save space and money.
Developments
In recent years the term "classified advertising" or "classified ads" has expanded from merely the sense of print advertisements in periodicals to include similar types of advertising on computer services, radio Radio is the transmission of signals by modulation of electromagnetic waves with frequencies below those of visible light. Electromagnetic radiation travels by means of oscillating electromagnetic fields that pass through the air and the vacuum of space. Information is carried by systematically changing some property of the radiated waves, such as, and even television Television is a widely used telecommunication medium for transmitting and receiving moving images, either monochromatic ("black and white") or color, usually accompanied by sound. "Television" may also refer specifically to a television set, television programming or television transmission. The word is derived from mixed Latin, particularly cable television Cable television is a system of providing television to consumers via radio frequency signals transmitted to televisions through fixed optical fibers or coaxial cables as opposed to the over-the-air method used in traditional television broadcasting in which a television antenna is required. FM radio programming, high-speed Internet, telephony, but occasionally broadcast television as well, with the latter occurring typically very early in the morning hours.
Like most forms of printed media, the classified ad has found its way to the Internet.
Internet classified ads do not typically use per-line pricing models, so they tend to be longer. They are also more readily searchable unlike their offline brethren, tend to be local, and may foster a greater sense of urgency as a result of their daily structure and wider scope for audiences. Because of their self-policing Self-policing, a form of Self-regulation, is the process whereby an organization is asked, or volunteers, to monitor its own adherence to legal, ethical, or safety standards, rather than have an outside, independent agency such as a governmental entity monitor and enforce those standards nature and low cost structures, some companies offer free classifieds such as Craigslist Craigslist is a centralized network of online communities, featuring free online classified advertisements – with sections devoted to jobs, housing, personals, for sale, services, community, gigs, résumés, and discussion forums, Loqqad, Kijiji Kijiji is a centralized network of online urban communities for posting local online classified advertisements. It is a subsidiary of eBay launched in March 2005. Kijiji websites are currently available for more than 300 cities in Germany. Further Kijiji countries are France, Italy, Canada, China, India, Taiwan, Belgium, Switzerland, Austria, and, and Gumtree Gumtree is an extensive network of online classifieds and community websites. Private advertisements are free for first appearance only. It is the UK's biggest website for local community classifieds and was once one of the top 20 websites in the UK. Local sites exist for Australia, Hong Kong, Ireland, New Zealand, Poland, Singapore, South Africa, internationally. Other companies focus mainly on their local hometown region, while others blanket urban areas by using zip codes. Craigslist.org was one of the first online classified sites, and has grown to become the largest classified source, bringing in over 14 million unique visitors a month according to comScore Media Metrix. A number of online services called aggregators such as Trovit Trovit is a vertical search engine for classifieds . As of November 2008 it is the fifth largest real estate website in Spain based on number of monthly users (comScore ) and sumavisos.com crawl and aggregate classifieds from sources such as blogs and RSS RSS is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. An RSS document (which is called a "feed", "web feed", or "channel") includes full or summarized text, plus metadata such as publishing dates and authorship feeds, as opposed to relying on manually submitted listings.
Additionally, other companies provide online advertising services and tools to assist members in designing online ads using professional ad templates and then automatically distributing the finished ads to the various online ad directories as part of their service. In this sense these companies act as both an application service provider An application service provider is a business that provides computer-based services to customers over a network. Software offered using an ASP model is also sometimes called On-demand software or software as a service (SaaS). The most limited sense of this business is that of providing access to a particular application program (such as customer and a content delivery platform A content delivery platform is a software as a service (SaaS) content service, similar to a content management system (CMS), that utilizes embedded software code to deliver web content. Instead of the installation of software on client servers, a CDP feeds content through embedded code snippets, typically via javascript widget, Flash widget or. Social classifieds is niche that is growing in online classified ads Classified advertising is a form of advertising which is particularly common in newspapers, online and other periodicals, e.g. free ads papers or Pennysavers. Classified advertising differs from standard advertising or business models in that it allows private individuals to solicit sales for products and services.
Statistics
In 2003, the market for classified ads in the United States was $15.9 billion (newspapers), $14.1 billion (online) according to market researcher Classified Intelligence. The worldwide market for classified ads in 2003 was estimated at over $100 billion. Perhaps due to a lack of reporting solidarity Market Statistics vary concerning the total market for internet classified ads. The Kelsey Research Group lists online classified ads Classified advertising is a form of advertising which is particularly common in newspapers, online and other periodicals, e.g. free ads papers or Pennysavers. Classified advertising differs from standard advertising or business models in that it allows private individuals to solicit sales for products and services as being worth $13.3 billion, while Jupiter Research provides a conservative appraisal of $2.6 billion (2005) and the Interactive Advertising Bureau lists the net worth of online classified revenue at $2.1 billion (April 2006).
Newspapers have continued their downward trend in classifieds revenue as internet classifieds grow. Classified advertising at some of the larger newspaper chains has dropped 14% to 20% in 2007 while traffic to classified sites has grown 23%.[1]
As the online classified advertising sector develops, there is an increasing emphasis toward specialization. Vertical markets A vertical market is a group of similar businesses and customers that engage in trade based on specific and specialized needs. Often, participants in a vertical market are very limited to a subset of a larger industry . An example of this sort of market is the market for point-of-sale terminals, which are often designed specifically for similar for classifieds are developing quickly along with the general marketplace for classifieds websites. Like search engines A web search engine is designed to search for information on the World Wide Web. The search results are generally presented in a list of results and are often called hits. The information may consist of web pages, images, information and other types of files. Some search engines also mine data available in databases or open directories. Unlike Web, classified websites are often vertical in nature with sites providing advertising platforms for niche markets A 'niche market Also known as Focused Market' is the subset of the market on which a specific product is focusing; therefore the market niche defines the specific product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact of buyers of sellers.
See also
- Personal advertisement A personal or personal ad is an item or notice traditionally in the newspaper, similar to a classified ad but personal [disambiguation needed] in nature. In British English it is also commonly known as an advert in a lonely hearts column. With its rise in popularity, the World Wide Web has also become a common medium for personals, commonly
- AmericanListed AmericanListed is a privately held local classifieds company based out of New York, NY, USA and Stockholm, Sweden. It was founded in 2007 by Thomas Westling and Jani Välimaa in Stockholm, Sweden and opened the New York office in 2009. The AmericanListed website hosts user-generated classified advertisements
- Craigslist Craigslist is a centralized network of online communities, featuring free online classified advertisements – with sections devoted to jobs, housing, personals, for sale, services, community, gigs, résumés, and discussion forums
- Kijiji Kijiji is a centralized network of online urban communities for posting local online classified advertisements. It is a subsidiary of eBay launched in March 2005. Kijiji websites are currently available for more than 300 cities in Germany. Further Kijiji countries are France, Italy, Canada, China, India, Taiwan, Belgium, Switzerland, Austria, and
- Tradio Tradio is the name given to a type of talk radio show format where listeners call in to buy or sell items. The concept of is analogous to classified ads in local newspapers
- OLX OLX is an internet company based in New York City, NY and Buenos Aires, Argentina. The OLX website hosts free user-generated classified advertisements for urban communities around the world and provides discussion forums sorted by various topics
References
Categories: Advertising by medium Categories: Advertising | Categories by medium | Marketing by medium
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Thu, 26 Aug 2010 14:16:06 GMT+00:00
Broadway World It's become an online tradition to succumb to the cult of Craigslist, the website founded by Craig Newmark that provides "local classifieds and forums for ...
